Click here to read Living a Life in Sight, a profile of Marc, in 20/20 magazine.

Click here to read Living a Life in Sight, a profile of Marc, in 20/20 magazine.

Carrying on the Tradition

 Zeitlin Optik is a second-generation family business. In 1987 founder Marc Zeitlin set out to offer unique eyewear of the highest quality. As an optician he took great pride in his craft and was known for his expert and personable service.

As a boy Marc worked in his family’s beachfront restaurant in Far Rockaway. Every summer he was at the grill or the cash register, serving hundreds of beachgoers. From there he would look out across the bay at Manhattan and imagine having his own business someday.

When she was a small child, Rachel Zeitlin, frequently visited her father at his shop and as a teen began working there. Discovering how much she enjoyed it she ultimately chose to become her father’s apprentice.

Rachel with Dad in the early days

Rachel with Dad in the early days

Today she runs the shop with a smile. “I love the creativity of being an optician and a retailer. I am technician, artist and stylist all at once. Being part of this family business, I enjoy the many relationships formed over the years with our clients. In this fast-paced world it is nice to step into a place where people take the time to get to know you and who genuinely care about how you are seeing.”

What Marc so passionately established, Rachel continues to build on today, with her own passion. For 27 years our clients have counted on the beauty of our product and the expertise of our staff.


Rachel and Marc Zeitlin, 2012

Rachel and Marc Zeitlin, 2012